“Never underestimate the value of standing face to face with a person and engaging them with the thing you are most passionate about.”

It’s a digital world and a lot of emphasis is placed on how technology can push your product or service further. And it can. But there’s an old adage that people buy from people, not only that, they buy from people they know and like. You need to give your customers an opportunity to get to know you. In person. That’s where sponsorship can help.

1. Put Your Business in the Spotlight

Position yourself as an authority in your industry, gain respect and credibility and stand out from the pack in front of the exact right target market for you. Instead of just attending and networking, sponsorship lets you show attendees what you are all about.

2. Get in front of your Target Market

We have a big database and we spend a lot of time and effort marketing our event to your exact target market because we have a mutual goal of bringing them together for the event. All you need to do is come prepared to dazzle them.

3. Lead Generation and New Contacts

Give your sales team a boost and get new leads by attracting people to you that you would otherwise not connect with. Take networking to the next level with games, prize giveaways, and more. Conferences can be information overload, but by make networking fun and giving your brand a physical presence, the leads will flock to you.

4. Increase Brand Awareness

Event sponsorship is an easy way to build brand awareness with the right target market. We’ve worked with companies launching new products, brands that have extensive awareness and are looking for a new audience, and even companies going through a re-brand. Use of branded merchandise means your audience takes your brand home with them and can save hours of prospecting time.

5. New Clients, New Customers, New Business

You never know who a new customer might be but with so many of the right people gathered together you can’t help but get new clients and close new business. We’ve seen our event partners sign up highly qualified leads on the spot, as well as close deals simply by being in the right place at the right time.

6. Give attendees a “taste” of your business

We all know how much advertising can cost. Clicks, views, impressions, EDMs. We can work with you to tailor a package that suits your needs in your budget for the best way you like to get in front of your audience. By leveraging the event to your advantage, there will be no limit on your potential ROI.

Whatever your needs, as long as you know how, when and by what method you like to engage with people, we can tailor a package to suit your needs. Be it an intimate private dinner with your selection of delegates or a keynote speaking slot in front of the entire audience, we can make it happen!

Strategic sponsorship opportunities are limited. Contact us on 02 8248 0200 or email info@theleadershipinstitute.com.au to discuss bespoke package options.